I’m putting the finishing touches on White Peak’s first product called SMTP Diagnostics. The product does exactly what the name implies. It helps diagnose problems that can occur when sending e-mail through an SMTP server. But this last bit of work is proving to be time consuming.
I need to setup the product web page. I need to draft the EULA. I need to install and setup forum software, which will be used to offer community support for SMTP Diagnostics. I have to create the installer and publish a PAD file. Then there’s marketing.
I need sign up with a reseller. I need to include marketing techniques in the application, and I need to setup an online store where people will hopefully buy licenses. Whew, the list goes on.
Good news is that once I have finished I’ll be able to reuse much of the infrastructure for new products.
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